In today’s fast-paced, digitally connected world, networking often feels like a numbers game. We collect business cards, add LinkedIn connections, and attend as many events as possible, hoping the sheer volume of interactions will yield results. But in reality, effective networking isn’t about quantity—it’s about quality. Building genuine, personal connections is the key to creating relationships that last and truly impact your professional journey.
Why Personal Connections Matter
At its core, networking is about building relationships. These relationships can lead to business opportunities, mentorships, collaborations, and even friendships. However, superficial interactions rarely lead to meaningful connections. People do business with those they trust, and trust is built on a foundation of genuine interaction, shared experiences, and mutual respect.
When you focus on creating real connections, you invest in relationships that will stand the test of time. These connections are more likely to result in mutually beneficial opportunities because they’re built on a deep understanding of each other’s needs, goals, and values.
Here’s How You Can Build Genuine Relationships Through Networking
1. Be Authentic
Authenticity is the cornerstone of building genuine relationships. People can sense when you’re being genuine versus when you’re just going through the motions. When networking, be yourself. Share your true interests, passions, and even vulnerabilities. This openness invites others to do the same, laying the groundwork for a deeper connection.
2. Listen More Than You Talk
One of the most powerful ways to show that you’re genuinely interested in someone is to listen to them—really listen. Instead of thinking about what you’ll say next, focus on what the other person is saying. Ask open-ended questions that encourage them to share more about themselves, their business, or their passions. By doing so, you’re demonstrating that you value their input and are interested in more than just promoting yourself.
3. Follow Up with Intent
Following up is a critical step in building lasting relationships. After meeting someone, whether in-person or online, take the time to send a thoughtful follow-up message. Reference something specific you discussed to show that you were fully engaged in the conversation. Rather than just saying, “It was nice to meet you,” add value by sharing an article, introducing them to someone in your network, or offering a resource that could help them.
4. Be Generous
Networking isn’t just about what you can get—it’s also about what you can give. Be generous with your time, knowledge, and resources. Offer to help someone with a project, make introductions that could benefit them, or share insights that could solve a problem they’re facing. This approach builds goodwill and shows that you’re invested in the relationship beyond your own interests.
5. Show Empathy
Empathy is the ability to understand, acknowledge, and share the feelings of others. In networking, empathy allows you to connect on a deeper level because you’re attuned to the other person’s emotions and experiences. This could be as simple as acknowledging their challenges, celebrating their successes, or offering support during difficult times. When people feel understood, they’re more likely to open up and trust you.
6. Be Consistent
Building genuine relationships takes time. It’s important to be consistent in your interactions. Check-in periodically, whether through a quick email, a phone call, or a meeting for coffee. Consistency shows that you’re committed to maintaining the relationship and that you value the connection. Over time, these small, consistent efforts can solidify a bond that’s built to last.
The Impact of Genuine Connections
When you prioritize genuine connections in your networking efforts, the impact can be profound. These relationships are more likely to lead to opportunities because they’re built on trust and mutual respect. You’ll find that people are more willing to go out of their way to help you, whether by providing a referral, offering advice, or partnering on a project.
Moreover, genuine connections make networking more fulfilling. Instead of feeling like a chore, networking becomes an opportunity to build relationships with people you truly enjoy being around. These connections can enrich your personal and professional life in ways that go beyond just business.
In the end, networking isn’t about how many people you know; it’s about how well you know them. By focusing on building genuine, personal connections, you’ll create a network that’s not only extensive but also deeply rooted in trust and mutual respect. So the next time you attend a networking event or reach out to someone online, remember to prioritize authenticity, empathy, and generosity. These are the building blocks of relationships that can endure a lifetime.
A Challenge for You: This week, reach out to someone in your network you haven’t spoken to in a while. Send them a message asking how they’re doing—without expecting anything in return. See what happens!
Ready to build stronger connections? Join our next Twisted Networking event and start forming genuine relationships today!